pinguingo for Language Schools is the cross-tutor vocab operating system for language schools. Every tutor's vocab assignments, every student's retention, every department's churn rate — in one white-labelled dashboard. When a tutor leaves mid-term, the new tutor picks up exactly where they stopped. By the end of your first term, your retention rate beats the school across the street — and you can prove it to the board with one screenshot.
Founders' rate locked in for life — capped at the first 25 schools. We stand up your tenant in 14 days, not 6 months. The First-Term Promise: if your retention doesn't beat last term, your next term is on us.
안녕하세요
annyeonghaseyo
Hello / How are you?
안녕하세요, 만나서 반갑습니다.
Annyeonghaseyo, mannaseo bangapseumnida.
Hello, nice to meet you.
Got it! I'll send more difficult words
Next word in 58 min
Your tutors are good. Your curriculum is solid. The students like the school. And yet — by week 8, four of them have written some version of “I love the lessons but I’m not really progressing.” They cancel. Two re-enrol with a competitor. The Glassdoor review writes itself.
The post-mortem is always the same: the words taught in lesson three never made it past Friday. The homework PDF is sitting unopened. The Anki deck the new tutor recommended doesn’t talk to the deck the previous tutor recommended. Your senior tutor swears by Quizlet, your junior tutor uses Memrise, your night-shift tutor uses a spreadsheet. There is no shared retention data, no shared vocab list, no shared anything — just six tutors guessing.
When a tutor leaves — and tutors leave — the next tutor opens an empty file. The student starts over. Half of them quietly look for a different school instead.
And the parents. The corporate sponsor. The accreditation review. They don’t want adjectives. They want a chart. You don’t have one. You schedule a Friday afternoon to build it from scratch in Excel, every quarter.
Here’s what changes: every tutor uses the same tool. Every word taught is logged against the student, not the tutor. Retention is a query, not a Friday project. When a tutor leaves, the new tutor opens the dashboard and sees the last 200 words that student knows, the last 50 they fumbled, the times they study best. The student doesn’t notice the handoff. Your churn drops. Your Glassdoor review changes. Your board meeting takes ten minutes.
Your team teaches the way it already does. Our team stands up the operating system underneath.
Days 1–7. We mirror your school's structure (departments, classes, tutors), plug in your domain, your logo, your colours. We import your tutor roster from a CSV. SSO/SAML if you've got it. Your first cohort goes live on day 8.
Tutors snap a handout, a slide, or a whiteboard at the end of each lesson. pinguingo extracts the vocab, queues it to that tutor's students on WhatsApp, and writes retention back to a single record. They can edit any student's list directly, or let the student self-drive. No new login, no daily admin.
Words mastered per cohort, retention curve per class, churn risk per student, performance per tutor. One screen. Export to CSV, PDF, or your BI tool. Board meeting on Monday — chart in your slide deck by Friday afternoon.
Standard rollout: 14 days. We’ve done it in 7 for a 6-tutor school in Madrid. We’ve done it in 21 for a 40-tutor study-abroad provider with a custom SSO. We won’t take you on if we can’t finish your rollout this quarter.
See every class's retention curve in one view.
Words mastered per cohort, churn risk per student, performance per tutor. Filter by department, language level, term. Export to CSV/PDF or pipe to Looker/Tableau via the API.
When a tutor leaves, the student doesn't restart.
Every word a student has ever been taught at your school stays attached to the student, not the tutor. The new tutor opens the file and sees the last 200 mastered words, the last 50 fumbled, the typical study windows. The student doesn't notice the handoff.
Your students see your school's name. pinguingo runs invisibly.
Your domain on the welcome message and weekly digest. Your logo on every export. Your brand voice in the WhatsApp drips. Parents and corporate sponsors see your name on the chart, not ours. Optional separate sub-brands per department.
Your IT and legal teams say yes on the first call.
SAML/OIDC SSO, SCIM provisioning, GDPR DPA, FERPA-aligned data handling for K-12 deployments. EU and US data residency on the Academy plan. Single contract, single SOC 2 report, single point of contact.
Your roster goes live this week, not next quarter.
Paste your tutor list. We provision their accounts. Each tutor gets one shareable link per student — students reply YES on WhatsApp, they're enrolled. A 200-student rollout finishes in an afternoon.
Your quarterly board update writes itself.
PDF + CSV exports formatted for parent updates, accreditation reviews, and corporate sponsors. Retention curve, mastered-word totals, drop-off cohorts, year-over-year deltas. Drop the chart into a slide deck and run the meeting.
“{NEEDS REAL DATA: school director quote — 50–90 words, includes a specific retention delta like 'our 90-day retention went from 62% to 81% across 11 tutors and 180 students in one term' and what changed in the daily operations.}”
{Director name}
{Academic Director · 11 tutors · Madrid}
“{NEEDS REAL DATA: study-abroad coordinator quote about cross-tutor handoffs — e.g. 'we used to lose two weeks every time a tutor left mid-term; with the Term-Handoff Protocol the new tutor is fully briefed in 15 minutes.'}”
{Coordinator name}
{Study-Abroad Programme · 24 tutors · Lisbon}
“{NEEDS REAL DATA: corporate L&D lead quote about board reporting — 'I used to build the quarterly retention deck from scratch in Excel. Now I export the Board-Ready Reporting Pack on Monday morning and run the meeting on Tuesday.'}”
{L&D lead name}
{Corporate L&D · 8 tutors · Berlin}
One enrolled student you keep on the books for an extra term covers the year. Every student after that is upside.
Corepinguingo for Language Schools — the core
$5,400/yr value
The cross-tutor vocab operating system. Tutor-agnostic student records, cross-school admin dashboard, bulk import, white-label experience, unlimited handouts via the Class-to-Chat Scanner.
The Term-Handoff Protocol
$1,800/yr value
When a tutor leaves the school mid-term, the next tutor opens the dashboard and sees the full vocab + retention history of every transferred student. Zero restart. Zero churn from the handoff.
The Board-Ready Reporting Pack
$2,400/yr value
Quarterly PDF + CSV exports formatted for parent updates, accreditation reviews, corporate sponsors. Retention curve, mastered-word totals, drop-off cohorts, year-over-year deltas — drop straight into your slide deck.
The 14-Day Rollout Sprint
$4,500 one-time value
Our team stands up your tenant, mirrors your school structure, imports your tutor roster, plugs in your domain, and trains your first cohort. Live in two weeks — or we extend the pilot at no cost.
The SSO + Compliance Bundle
$3,600/yr value
SAML/OIDC SSO, SCIM provisioning, GDPR DPA, FERPA-aligned data handling, EU/US data residency. Your IT, legal, and procurement teams clear it on the first review.
The Tutor Adoption Playbook
$1,200/yr value
30-min onboarding video for your tutors, a one-page printable cheat sheet, and a private Slack/Teams channel for live support during the first 30 days. The 'our tutors won't adopt yet another tool' objection — handled.
The Quarterly Business Review
$4,000/yr value
Our team meets your team every 3 months to tune the program against your retention KPIs. We bring the data. You bring the goals. We adjust together.
The Cohort-Branding Kit
$1,200/yr value
Run separate sub-brands for departments under one tenant — 'Spanish Department,' 'Corporate Track,' 'Junior Programme' — each with its own domain, voice, and welcome message. One school, many doors.
All eight, founders' rate
Total stacked value: $24,100/yr
from $399/mo · or $3,990/yr (save 2 months)
Founders' rate locked in for life — capped at the first 25 schools. After the cap, Department moves to $599/mo, Academy to $1,299/mo. The 14-Day Rollout Sprint is removed once the cap is hit.
One enrolled student you keep on the books for an extra term covers the year of any tier. Every retained student after that is pure margin.
Department
For a single department or a small online school
Academy
For full-service language schools and study-abroad programs
Network
Multi-campus, university, or corporate L&D networks
All tiers include sponsored student seats — your students don't pay individually; that cost is rolled into your school plan. Founders' rate is capped at the first 25 schools. Existing customers keep founders' pricing for life. Solo tutors with 15 or fewer students are better served by our Tutor Plan ($19/mo for 5 students, +$3 each beyond).
Roll out to at least 5 tutors and 50 students within the first 30 days. Run a full 90-day term. If your school’s end-of-term retention rate hasn’t beaten your prior baseline by at least 15 percentage points — email us your two retention numbers and we extend your contract for another 90 days at no cost. You keep your tenant, your dashboards, your tutor logins, your data exports. The bar is your retention, not ours.
Conditional, because we want you to actually use it. Onboarding the tutors and 50 students is the only “qualifying action” we ask for. We will help you do it — that’s what the 14-Day Rollout Sprint is for.
Fair concern, and the failure mode behind half the EdTech complaints in your inbox. Two things change the math here. First: your tutors don't get a new login. They snap a photo of their handout, and that's it — the rest happens in the dashboard you (or their student) opens. The Tutor Adoption Playbook gives them a 30-min onboarding video, a printable cheat sheet, and a private Slack/Teams channel for the first 30 days. Second: the value is for them, not just for you — they walk into Monday's lesson with a one-page brief on every student they're about to see. Tutors who try it for two weeks don't go back.
Still on the fence? Book a 15-min walkthrough — we’ll show you the dashboard from a real customer (anonymised), and if it’s not a fit, we’ll tell you on the call.
Cross-Tutor Dashboard. Term-Handoff Protocol. Board-Ready Reporting Pack. White-label experience. SSO + Compliance Bundle. 14-Day Rollout Sprint. Quarterly Business Review. Cohort-Branding Kit. $24,100/yr of stacked value, from $399/mo. Backed by The First-Term Promise.
Book a 15-min walkthroughFounders' rate capped at the first 25 schools — after that, Department moves to $599/mo, Academy to $1,299/mo, and the 14-Day Rollout Sprint disappears. Existing customers keep founders' pricing for life. The walkthrough is 15 minutes; if it’s not a fit, we’ll tell you on the call.